The first steps to build a brand starts with clear and defined brand guidelines Besides being a serious investment of both time and effort, branding takes a creative heart and strategic brain. After all, it is more than a name or a symbol. It’s the identity, personality and perception a customer has when considering your business. And knowing how to …
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How to make the best of your OOH advertising We now live in a marketing era where consumers have more control over what they see. The result: advertisers are struggling to connect with their target audiences in their homes or on their phones. The last place where the consumer has no control over the advertising space is OOH Advertising. You can …
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How to ensure that your website is a hit and not a miss As a business owner, you know that an effective customer experience has to be customized. What you may also recognize is that one of the first interactions a customer has with your brand is through its website. It is the identity and face of the brand. And …
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How can you add value to your company’s branding with events Today, we may live in a digitally dominant business world, but business is about communicating with other people. It is the personal touch that counts. This is where a properly staged event can make a difference for a business owner like you. While many factors are involved in organizing …
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How to create a well-thought PR strategy in this changing media landscape Creating a successful PR strategy is a multi-step process that involves research and goal-setting before execution. Here are some key steps to ensure your message is in line with your brand and reaches your target audience. Have you made your project timeline? Before you kick-start your PR strategies …
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Are you able to unlock your businesses’ value with your digital strategy? Have you observed a lack of connectivity between your digital marketing efforts? Have your ongoing digital efforts plateaued? Are you losing revenue without clear reasoning? If any of these questions have cropped up in your mind, then what you need is a cohesive strategy that develops together with …
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Is your social media planning on point? Ever since social media came to be, it has taken the world by storm. On average, people use at least 8 different platforms. While it was created as a way for friends and family to communicate and socialize online, in today’s world, it’s also an opportunity for brands and consumers or leads to …
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What is Digital Marketing? Digital marketing is any promotion done using digital technology/channels. These channels can be web, emails, search engine, web and mobile apps, social media or any new digital technology channel. It can even involve offline examples such as television, radio, and electronic billboards. However, the more significant form of digital marketing is online, involving the medium of the …
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Seminars are one of the perfect ways to interact and convey the message to the target audience. This has been a great method to put the message across in an effective way. Public speakers are always in great demand and people follow them. This cult following is not easy to achieve. It comes only when one is a perfect speaker …
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The way you present the text/data is vital in a presentation. Post the first stage of inquiring and collecting the vital information, the stage comes when you need to prepare what goes into the ppt. When I am given the task of preparing the presentation, at the second stage this is what I do. Briefing meeting with the subject matter …
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