Creative, Digital

Gulfland Property

PERFORMANCE

  • CAMPAIGN
    • Lead Generation

  • PLATFORMS
    • Google Search
    • GDN – Google Display Network
    • Facebook Ads
    • Instagram Ads
    • Snapchat Ads
    • TikTok Ads
    • LinkedIn Ads

  • BRAND BACKGROUND

Gulf Land is a local Dubai-based developer offering a selection of unique lifestyles and a favourable return on investment opportunities to investors and homeowners

  • OBJECTIVE 

Maximize leads for a brand-new mixed-use development in Dubai. The project was competing in a highly-saturated market with big, international players.

  • CHALLENGE  
    • Brand-new development in an ultra-competitive market
    • Luxury real estate targeting a niche audience
    • Premium prices meant that our target audience had to be very carefully selected
  • SOLUTIONS  
    • Executed a multi-platform targeting both a global and local audience
    • A visual first landing page highlighting the property’s unique aesthetics, focusing on video and property display while ensuring that the site was responsive and fast.
    • Remarketing campaigns targeting people who spent a significant amount of time on the website but were yet to convert
    • Careful targeting of niche audiences on Facebook
    • Segmented ad groups to ensure minimal overlap to test and ensure we were targeting the right audiences
    • A/B testing with a variety of creatives and optimizing around the best-performing ones.

120+

Leads generated in 2 months

35%

decrease in CPL

11

Leads generated from 11 different countries

CREATIVE

  • BACKGROUND

Gulf Land is a Dubai-based developer offering a selection of unique lifestyle options and a favourable return on investment opportunities to investors and homeowners.

  • OBJECTIVE

Link lead generation with their customised sales platform in India. Our team was tasked with creating ads that would resonate with the local audience and directing enquries from people looking for residential and commercial properties in Dubai to the client.​

  • SOLUTIONS  

Targeting their coveted Paradise Hills development, the team created elegant ads targeting a high profile customer base across multiple markets with quick responsive landing pages for lead capture.

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