WEBSITE

• BACKGROUND​

White Paper Media is the classical research-based company as its namesake, developing knowledge-based products that target the larger B2B business segments.

• OBJECTIVE

Revamp old website – which was cluttered and difficult to navigate – the evolution of its offerings, improving site speed and cut the load time

• SOLUTION​

Team focussed on the needs of the key audience balancing intelligent media integration with engaging human-centric design. A WordPress site, with new PHP technology that would enhance its UX

• RESULTS ​

A 4-week build-up phase with new core content pages that are outperforming the old in terms of traffic, volume and other page metrics ultimately driving business enquiries that enabled the company to drive its business