Havoline – T20
- Google Search
- GDN – Google Display Network
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- BRAND BACKGROUND
Caltex, part of Chevron is a global oil brand that has had its footprint in the MENA region that dates back to the 30s. Havoline, Delo & Techron are their key drivers in the motor oil segment.
We developed a paid media strategy that focused on Awareness and Consideration. This strategy was based on target audience research and laddered up to Chevron’s overarching business and marketing objectives (Caltex, Havoline, Delo & Techron) to become one of the region’s leading engine oil and lubricant companies. Our media team continually optimized content and campaigns through various targeting groups, different creative, and adjusting media spending via the platform. These optimizations maximized budgets by lowering CPCs, CPMs, and even CPL and result in tangible business value to our clients.
Havoline needed relevant messaging to make its presence known and bank on the mania of the T20 World Cup being held in UAE as competitors targeted the audience.
“Triple the action” was used to link the power of the engine oil with 3 key areas of cricket. “Feel the energy” became the campaign’s tagline as well as a relevant message to turn up cricket excitement amongst the audience.