PERFORMANCE
- CAMPAIGN
- Ecommerce – Ramadan Coolants
- PLATFORM
- Google Search
- GDN – Google Display Network
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- BRAND BACKGROUND
Caltex, part of Chevron is a global oil brand that has had its footprint in the MENA region that dates back to the 30s. Havoline, Delo & Techron are their key drivers in the motor oil segment.
- OBJECTIVE
- Sale
- SOLUTION
We developed a paid media strategy that focused on Awareness and Consideration. This strategy was based on target audience research and laddered up to Chevron’s overarching business and marketing objectives (Caltex, Havoline, Delo & Techron) to become one of the region’s leading engine oil and lubricant companies. Our media team continually optimized content and campaigns through various targeting groups, different creative, and adjusting media spending via the platform. These optimizations maximized budgets by lowering CPCs, CPMs, and even CPL and result in tangible business value to our clients.