Creative, Social

Amritsr Thailand

SOCIAL

  • BACKGROUND
In the F&B business for over a decade, the flagship brand Amristr Thailand is the leader in Indian cuisine in Bangkok. Ranked #1 on google and #1 on Trip Advisor – it is the essence of authentic Punjabi food in offering a great dining experience and a dynamic online booking platform
 
  • OBJECTIVE
Amristr Thailand needed to enhance its brand awareness, to position the brand as a leading North Indian restaurant in Thailand. An increase in social followers would improve its overall digital presence – which would increase engagement and ultimately football. Furthermore, their team also wanted us to build a solid social community.
 
  • SOLUTION
Our team adapted and revamped the social mood board to focus purely on its rich Indian heritage and leverage the essence of Punjabi cuisine.
Part of the revamp included a full photo and video shoot that reflected the vibe of the restaurant and an authentic dining experience, which drove up footfall and encouraged UGC’s Posts also encouraged customers to review the restaurant online and incentivised posts drove engagement significantly.
 
  • RESULTS 
 

412%

increase in followers

28%

increase in organic social sale

39%

increase in social discovery

66%

increase in social search

22%

increase in website traffic from social pages

PERFORMANCE

  • BACKGROUND
    • Awareness
    • Consideration
    • Conversion
 
  • PLATFORMS
    • Google Search
    • GDN – Google Display Network
    • Facebook Ads
    • Instagram Ads
    • Snapchat Ads
    • TikTok Ads
 
 
  • OBJECTIVE
    • Enhancing the brand awareness
    • Drive traffic to the Restaurant
    • Increase the number of daily orders for delivery
    • Increase the brand’s digital presence
    • Build a strong digital community
    • Elevate the brand endorsement
 
  • CHALLENGE
    • Restaurant located in Thailand
    • Campaigns had to resonate with Thai-speaking and English speaking
    • Tough competition around the restaurant location
 
 
  • SOLUTION
    • Narrow geo-targeting around certain locations to reach the most relevant audience
    • Leveraged the brand’s authentic taste in campaign messaging
    • Location keywords targeting people actively looking for restaurants at the store locations
 
  • RESULTS 
 

1.54M

Local Reach for the Bangkok branch

182.7k

Local Reach for the newly opened Phuket branch

4300%

increase in Facebook page likes

413

413 Store visits (Estimated)

550.14%

ROAS (Estimated)

SEO

  • BACKGROUND
In the F&B business for over a decade, one of the few truly authentic vegetarian cuisines in the UAE. and the leader of authentic vegetarian food in Dubai. Ranked #1 on google and #4 on Trip Advisor – it offers a great dining experience and a dynamic online booking platform
 
  • OBJECTIVE
    • High competition.
    • Targeting English and Thai.
 
  • SOLUTION
– Adjusting the UX on the website to make it visually appealing and self-explanatory.
– Improving GMB by listing the entire menu in both languages and adding regular content.
– Integrating reservation forms with GMB
– Driving a high volume of customer reviews and UGCs
– Building high-quality backlinks
 
  • RESULTS 
 

23%

Increase in Organic Traffic

477%

increase in restaurant views on Google Maps

90k+

monthly discovery searches on Google

88+

Keywords in the top 10

27.5k+

monthly organic search traffic

18%

Increase in Domain Authority

2.8k

Total Keywords

CREATIVE

  • BACKGROUND
Kings Group has been a big name in the F&B business for more than a decade. With flagship brands like Amristr UAE being popular for Indian Dining experiences, the client wanted to expand its customer base online. With its restaurants always full, the need to promote online ordering became the key focus of the management team. Driving more followers to social platforms for a stronger brand identity was another important goal of the brand.
 
  • OBJECTIVE
Accelerate online orders, restaurant footfall and social media follower rise while also working on getting Amritsr UAE to be ranked by popular websites as a top Indian restaurant in Dubai.
 
  • SOLUTION
As dishes were a delight we focused on food photography and added it to the content and Increased the human element in its social content, from the team, customers and suppliers.
Increased video content that increased engagement reviews, launched weekly contests and used the healthy sweet line as giveaways to encourage additional reviews and UGCs. Restaurant dine-in vouchers from games helped educate the target audiences about vegetarians being a healthy cuisine.
 

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