Creative, Digital

Havoline – Ecommerce

PERFORMANCE

  • CAMPAIGN
    • Ecommerce – Ramadan Coolants
    • Coolant Summer deal
    • White Friday
    • Coolant staycation
    • Coolant promos (animation)
    • Coolant promos
    • 1-year anniversary sale
    • 3 Day super sale
    • Engine oil promo packs
    • Ramadan Engine oils
    • Eid
 
  • PLATFORM
    • Google Search
    • GDN – Google Display Network
    • Facebook Ads
    • Instagram Ads
    • LinkedIn Ads
 
  • BRAND BACKGROUND
Caltex, part of Chevron is a global oil brand that has had its footprint in the MENA region that dates back to the 30s. Havoline, Delo & Techron are their key drivers in the motor oil segment.
 
  • OBJECTIVE
    • Sale
 
  • SOLUTION 
We developed a paid media strategy that focused on Awareness and Consideration. This strategy was based on target audience research and laddered up to Chevron’s overarching business and marketing objectives (Caltex, Havoline, Delo & Techron) to become one of the region’s leading engine oil and lubricant companies. Our media team continually optimized content and campaigns through various targeting groups, different creative, and adjusting media spending via the platform. These optimizations maximized budgets by lowering CPCs, CPMs, and even CPL and result in tangible business value to our clients.

CREATIVE

  • BACKGROUND

Build an e-commerce strategy for Caltex with an aim to drive its online presence in the UAE

  • CAMPAIGN

Ramadan coolants.

  • OBJECTIVE

Tactical messaging to push sales during Ramadan.

  • SOLUTION
Created a coolant package promo that offered 1L free for 2 SKUs to enhance sales.
 
  • RESULTS
Great off take over the 9 days.
  • CAMPAIGN

Coolant Summer deal.

  • OBJECTIVE

Accelerate sales during the summer months.

  • SOLUTION
Used “cooling” queues in the creative assets to highlight the benefits of the coolant. A free air freshener was also offered as a ‘refreshing’ idea to support campaign messaging.
 
  • RESULTS
great results as the team leveraged prime day
  • CAMPAIGN

White Friday.

  • OBJECTIVE

Accelerating product sales during the White Friday and Yellow Friday sales.

  • SOLUTION
Offered 20% off on all products for the White Friday and Yellow Friday sales on Amazon and Noon respectively.
 
  • RESULTS
40% spike in sales ad the white Friday sale kicked the numbers into another gear.
  • CAMPAIGN

Coolant staycation.

  • OBJECTIVE

Accelerate sales during the summer months.

  • SOLUTION
A contest that offered a free staycation for a family of 4 as a grand prize was launched to drive traffic. Participants had to buy products on Amazon to qualify.
 
  • RESULTS
great results as covid bit into everyone’s travel plans, the staycation concept had amazing results.
  • CAMPAIGN

Coolant staycation.

  • OBJECTIVE

Accelerate sales during the summer months.

  • SOLUTION
A contest that offered a free staycation for a family of 4 as a grand prize was launched to drive traffic. Participants had to buy products on Amazon to qualify.
 
  • RESULTS
great results as covid bit into everyone’s travel plans, the staycation concept had amazing results.
  • CAMPAIGN

1-year anniversary sale.

  • OBJECTIVE

Using “1st year product anniversary” as an opportunity to drive up product sales.

  • SOLUTION
Offered 20% off on all products for a limited time to drive online sales during an off-peak period using 1st year-anniversary messaging.
 
  • RESULTS
Superb results over 10 days.
  • CAMPAIGN

Coolant promos 

  • OBJECTIVE

Accelerate sales during the summer months.

  • SOLUTION
Used “cooling” queues in the creative assets to highlight the benefits of the coolant. A free air freshener was also offered as a ‘refreshing’ idea to support campaign messaging.
 
  • RESULTS
great results as the team leveraged prime day.
  • CAMPAIGN

3 Day super sale

  • OBJECTIVE

Using “Amazon 3-day super sale” to drive up product sales.

  • SOLUTION
Created a complimentary pack comprising, Engine oil, Coolant, Fuel injector and Brake Fluid.
 
  • RESULTS
Great off take over the 3 days.
  • CAMPAIGN

Engine oil promo packs.

  • OBJECTIVE

Drive sales through Tactical messaging.

  • SOLUTION
Created an engine oil pack promotion highlighting the benefits of the product for the car engine and also gave away a complimentary product for 1 SKU to enhance sales figures.
 
  • RESULTS
Massive success over the 30 days.
  • CAMPAIGN

Ramadan Engine oils.

  • OBJECTIVE

Develop tactical messaging for Ramadan to accelerate online sales.

  • SOLUTION
Created an engine oil pack promotion that resonated with the Target Group. A complimentary product (fuel injector fluid) was added for 3 SKUs to enhance sales.
 
  • RESULTS
Massive success over the 30 days
  • CAMPAIGN

Eid

  • OBJECTIVE

Develop tactical messaging for Eid to accelerate online sales.

  • SOLUTION
Created an engine oil package promotion that resonated with the Target Group. A complimentary product (fuel injector fluid) was added for 3 SKUs to enhance sales.
 
  • RESULTS
Massive success as the campaign ran for 10 days.

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