Digital

Bin Hamoodah Automobiles – subaru

WEBSITE

  • BACKGROUND

Subaru is one of the brands run by Bin Hamooda Group in Abu Dhabi – GM being their major car brand. Not as well received as its sister brand – Subaru needed to be built from the ground up to drive sales and gain market share

  • OBJECTIVE

2 distinct microsites had to be woven into one for the Arabic and English versions, with dozens of informational pages on the cars available and their tech specs – the integration enabling customers with a great UX and drive enquiries – to be done in an 8-week timespan

  • SOLUTION

With a tough timeframe to design, build, and write bi-lingual copy, our team gathered a comprehensive, insight-driven strategy, we quickly moved to IA, design, and copywriting to ensure development had the time it needed to deliver great results.

  • RESULTS 

41% increase in traffic and a 52% increase in user sessions. Improved load times by an impressive 63%

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