WEBSITE

BACKGROUND

A New F&B startup in Dubai, looking for a modern site to showcase its cuisine and celebrity chef

OBJECTIVE

To create a complex UI but simple UX – The site also needed to integrate with the online eCommerce buying platform and direct walk-in customers

SOLUTION

After completing a two-part audit and strategy – we then looked at the inventory and enormous amount of content tying up each drink/dish – descriptor and pricing along a different set of cuisines. It involved working alongside several different stakeholders – photography, a host of specialist chefs and to create an eCommerce trading sight linked to their CRM