Maplewood Canadian International
- BACKGROUND & CHALLENGES
One of the best schools in Abu Dhabi with a Canadian Education system. It has been running for 5 years and is well recognized for its quality of education. With the onslaught of Covid19 on the educational industry in Abu Dhabi, the aim of the school was to drive student enrollment
- Website Technical Optimization.
- Website Speed Optimization.
- Enhancing the website with authentic visuals that reflects the school activities.
- On-page SEO Optimization with a focus on long-tail keywords.
- Building Strong Backlinks
- Increasing reviews and parents’ testimonials
Increase in Organic Traffic
increase in School views on Google Maps
monthly discovery searches on Google
Keywords in the top 10
monthly organic search traffic
Increase in Domain Authority
- Google Search
- GDN – Google Display Network
- Facebook Ads
- Instagram Ads
- Snapchat Ads
- TikTok Ads
- BRAND BACKGROUND
With the onslaugh of Covid19 on the educational industry in Abu Dhabi, the aim of the school was to drive a positive image and its online presence through lively creative social posts of IG/FB
student enrollments // Lead generation
Like many of our clients, Maplewood needed purposeful content and ads to drive enquries.
Geo-targeted specific, A/B testing – remarketing were done integrated with well scripted landing pages that drove MQL’s
MQL generated in 6 months
The site needed to be revamped providing clear user pathways for very different audiences – prospective leads, parents, and stakeholders – while still giving a clear and compelling overview of the school. The site also needed to integrate with the Portal system where parents could book appointments.
Design team revamped the look and feel with front-and back-end coding revealing a clean UX/UI approach, after understanding the persona and their pathways to navigate. We created a gaming module using the brand’s legacy research for questions from the last 7 decades with gadgets, locked into the game with an algorithm based on the player’s age that would challenge them by asking questions from beyond their life cycle. Backed with great game show hosts, shot in real-time.
Over 6 months not only has the website had unprecedented growth of traffic (+347%) and user sessions (+423%), but has seen a 92% increase in MQLs from targeted audiences resulting in several new student enrollments in the last semester.