Digital, Social

Maplewood Canadian International

SEO

  • BACKGROUND & CHALLENGES

One of the best schools in Abu Dhabi with a Canadian Education system. It has been running for 5 years and is well recognized for its quality of education. With the onslaught of Covid19 on the educational industry in Abu Dhabi, the aim of the school was to drive student enrollment​

  • CHALLENGES
Niche service Detailed keyword research is needed to find the most relevant ones
  • SOLUTIONS  
    • Website Technical Optimization.
    • Website Speed Optimization.
    • Enhancing the website with authentic visuals that reflects the school activities.
    • On-page SEO Optimization with a focus on long-tail keywords.
    • Building Strong Backlinks
    • Increasing reviews and parents’ testimonials
  • RESULTS

18%

Increase in Organic Traffic

229%

increase in School views on Google Maps

90+

monthly discovery searches on Google

38+

Keywords in the top 10

7.5k+

monthly organic search traffic

8%

Increase in Domain Authority

PERFORMANCE

  • CAMPAIGN
    • Awareness
    • Consideration
    • Conversion

 

  • PLATFORMS
    • Google Search
    • GDN – Google Display Network
    • Facebook Ads
    • Instagram Ads
    • Snapchat Ads
    • TikTok Ads

 

  • BRAND BACKGROUND

With the onslaugh of Covid19 on the educational industry in Abu Dhabi, the aim of the school was to drive a positive image and its online presence through lively creative social posts of IG/FB

  • OBJECTIVE 

student enrollments // Lead generation

  • CHALLENGE  

Like many of our clients, Maplewood needed purposeful content and ads to drive enquries.

  • SOLUTIONS  

Geo-targeted specific, A/B testing – remarketing were done integrated with well scripted landing pages that drove MQL’s

SOCIAL

  • BACKGROUND

With the onslaught of Covid19 on the educational industry in Abu Dhabi, the aim of the school was to drive a positive image and its online presence through lively creative social posts on IG/FB​

  • OBJECTIVE  

Like many of our clients, Maplewood needed creative content to showcase their school in a unique and fun way. They wanted to motivate potential parents to have their kids move to a canadian based curriculum in abu dhabi and acquire a great education

  • SOLUTIONS  
We reflected all school happening through content across all social media channels Focused on showcasing the school facilities and capacity Developed content where teachers engage with the students Highlight all events and happenings Showcase the elite students and the champions Educational content about why the Canadian educational system is best for the students.

717%

increase in followers

186%

increase in organic social leads

216%

increase in social discovery

177%

increase in social search

466%

increase in website traffic from social pages

WEBSITE

  • OBJECTIVE

The site needed to be revamped providing clear user pathways for very different audiences – prospective leads, parents, and stakeholders – while still giving a clear and compelling overview of the school. The site also needed to integrate with the Portal system where parents could book appointments. ​

  • SOLUTION

Design team revamped the look and feel with front-and back-end coding revealing a clean UX/UI approach, after understanding the persona and their pathways to navigate. We created a gaming module using the brand’s legacy research for questions from the last 7 decades with gadgets, locked into the game with an algorithm based on the player’s age that would challenge them by asking questions from beyond their life cycle. Backed with great game show hosts, shot in real-time.

  • RESULTS  

Over 6 months not only has the website had unprecedented growth of traffic (+347%) and user sessions (+423%), but has seen a 92% increase in MQLs from targeted audiences resulting in several new student enrollments in the last semester.

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