SEO
- BACKGROUND & CHALLENGES
One of the best schools in Abu Dhabi with a Canadian Education system. It has been running for 5 years and is well recognized for its quality of education. With the onslaught of Covid19 on the educational industry in Abu Dhabi, the aim of the school was to drive student enrollment
- CHALLENGES
- SOLUTIONS
- Website Technical Optimization.
- Website Speed Optimization.
- Enhancing the website with authentic visuals that reflects the school activities.
- On-page SEO Optimization with a focus on long-tail keywords.
- Building Strong Backlinks
- Increasing reviews and parents’ testimonials
- RESULTS
18%
Increase in Organic Traffic
229%
increase in School views on Google Maps
90+
monthly discovery searches on Google
38+
Keywords in the top 10
7.5k+
monthly organic search traffic
8%
Increase in Domain Authority
PERFORMANCE
- CAMPAIGN
- Awareness
- Consideration
- Conversion
- PLATFORMS
- Google Search
- GDN – Google Display Network
- Facebook Ads
- Instagram Ads
- Snapchat Ads
- TikTok Ads
- BRAND BACKGROUND
With the onslaugh of Covid19 on the educational industry in Abu Dhabi, the aim of the school was to drive a positive image and its online presence through lively creative social posts of IG/FB
- OBJECTIVE
student enrollments // Lead generation
- CHALLENGE
Like many of our clients, Maplewood needed purposeful content and ads to drive enquries.
- SOLUTIONS
Geo-targeted specific, A/B testing – remarketing were done integrated with well scripted landing pages that drove MQL’s
- RESULTS
797
MQL generated in 6 months
265
SQL’s
72*
school registrations
9%
conversion rate
WEBSITE
- OBJECTIVE
The site needed to be revamped providing clear user pathways for very different audiences – prospective leads, parents, and stakeholders – while still giving a clear and compelling overview of the school. The site also needed to integrate with the Portal system where parents could book appointments.
- SOLUTION
Design team revamped the look and feel with front-and back-end coding revealing a clean UX/UI approach, after understanding the persona and their pathways to navigate. We created a gaming module using the brand’s legacy research for questions from the last 7 decades with gadgets, locked into the game with an algorithm based on the player’s age that would challenge them by asking questions from beyond their life cycle. Backed with great game show hosts, shot in real-time.
- RESULTS
Over 6 months not only has the website had unprecedented growth of traffic (+347%) and user sessions (+423%), but has seen a 92% increase in MQLs from targeted audiences resulting in several new student enrollments in the last semester.
SOCIAL
With the onslaught of Covid19 on the educational industry in Abu Dhabi, the aim of the school was to drive a positive image and its online presence through lively creative social posts on IG/FB
Like many of our clients, Maplewood needed creative content to showcase their school in a unique and fun way. They wanted to motivate potential parents to have their kids move to a canadian based curriculum in abu dhabi and acquire a great education
717%
increase in followers
186%
increase in organic social leads
216%
increase in social discovery
177%
increase in social search
466%
increase in website traffic from social pages