Creative, Social

Amritsr UAE

SOCIAL

  • BACKGROUND
In the F&B business for over a decade, the flagship brand Amristr UAE is one of the leaders in Indian cuisine in the UAE. Ranked #1 on google and #3 on Trip Advisor – it is the essence of authentic Punjabi food in Dubai offering a great dining experience and a dynamic online booking platform
 
  • OBJECTIVE
Amristr UAE is one of several distinct yet disconnected brands, across the group. Our first challenge was to consolidate the brand to have a unique look which still reflected the essence of the sister brands.
The well-known Indian cuisine has been targeting Indian nationalities, however, it aims to attract other audiences such as Europeans and Arab nationalities.
 
  • SOLUTION
Developed integrated campaigns around their most sumptuous dishes, linking their target audience with several Indian festivals and cricket leveraged by personalized video and photo shoot on-site to create a more personalized approach. Drove engagement with free dining vouchers via Q&A posts
 
The result gave consumers a wider view of the cuisine and dining experience with its 24-hour service and a call to action through its online platform.
 
To attract other audiences, we had to dedicate 30% of the content to educate the audience about Indian cuisine and its legacy and its rich heritage of it.
 
  • RESULTS 
 

191%

increase in followers

14.5%

increase in organic social sale

26%

increase in social discovery

58%

increase in social search

16.5%

increase in website traffic from social pages

Performace

  • CAMPAIGN
    • Awareness
    • Consideration
    • Conversion
 
  • PLATFORMS
    • Google Search
    • GDN – Google Display Network
    • Facebook Ads
    • Instagram Ads
    • Snapchat Ads
    • TikTok Ads
 
 
  • OBJECTIVE
    • Enhancing the brand awareness
    • Drive traffic to the Restaurant
    • Increase the number of daily orders for delivery
    • Increase the brand’s digital presence
    • Build a strong digital community
    • Elevate the brand endorsement

 

  • SOLUTION
    • Change the artwork to resonate with different nationality tastes
    • Highlight different dishes in the creatives, not only the top-selling ones to attract new audience segments
    • Build campaigns to drive footfall to the restaurant and other campaigns specifically for delivery orders
    • Create offerings to fuel weekdays
    • Encourage customers to write positive reviews through incentives
 
  • RESULTS 
 

30%

increase in regular customers

22%

decrease in CPO-Cost per order

65%

increase in the number of delivery orders

550%

ROAS - Return of ad spent

SEO

  • BACKGROUND
In the F&B business for over a decade, one of the few truly authentic vegetarian cuisines in the UAE. and the leader of authentic vegetarian food in Dubai. Ranked #1 on google and #4 on Trip Advisor – it offers a great dining experience and a dynamic online booking platform
 

OBJECTIVE

    • Increase the number of people who find Amritsr when they searched for keywords related to Indian restaurants in Dubai
    • Highly competitive keywords
    • Saturated market
    • Optimizing local SEO was a key priority
  •  
 
  • SOLUTION
    • Detailed site audit to analyze all the technical issues that the website faced on an SEO basis
    • On-page optimizations to make the website as SEO-friendly as possible
    • High-quality and non-toxic backlinks from topically relevant and trusted Google
    • Optimize business profiles and websites to maximize local SEO performance
 
  • RESULTS 
 

18%

Increase in Organic Traffic

706.17%

increase in restaurant views on Google Maps

138k+

monthly discovery searches on Google

148+

Keywords in the top 10

34k+

monthly organic search traffic

18%

Increase in Domain Authority

5.8k

Total Keywords

Creative

  • BACKGROUND
Kings Group has been a big name in the F&B business for more than a decade. With flagship brands like Amritsr UAE being popular for Indian Dining experiences, the client wanted to expand its customer base online. With its restaurants always full, the need to promote online ordering became the key focus of the management team. Driving more followers to social platforms for a stronger brand identity was another important goal of the brand.
 
  • OBJECTIVE
Accelerate online orders, restaurant footfall and social media follower rise while also working on getting Amritsr UAE to be ranked by popular websites as a top Indian restaurant in Dubai.
 
  • SOLUTION
As dishes were a delight we focused on food photography and added it to the content and Increased the human element in its social content, from the team, customers and suppliers.
Increased video content that increased engagement reviews, launched weekly contests and used the healthy sweet line as giveaways to encourage additional reviews and UGCs. Restaurant dine-in vouchers from games helped educate the target audiences about vegetarians being a healthy cuisine.
 

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