How to deliver an effective PowerPoint seminar

Seminars are one of the perfect ways to interact and convey the message to the target audience. This has been a great method to put the message across in an effective way. Public speakers are always in great demand and people follow them. This cult following is not easy to achieve. It comes only when one is a perfect speaker …

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Embrace Inbound Marketing in seven steps

Inbound marketing is much talked about for the sole purpose that it is more inclusive, data-oriented and personalized. Discover these easy steps to make your organization’s marketing approach – ‘inbound’. In 2006 Hubspot coined the word ‘inbound’ and now it is the core methodology on which modern marketing resides. Below are the four phases: First – you need to attract …

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Chatbots will be an integral part of Digital Marketing

A chatbot (also known as a talkbot, chatterbot, Bot, IM bot, interactive agent, or Artificial Conversational Entity) is a computer program which conducts a conversation in natural language via auditory or textual methods, understands the intent of the user, and sends a response based on business rules and data of the organization. In simpler words, chatbots are based on AI-based …

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Make a high-ranking content piece

Content is the key to higher page ranking, increased user engagement and are major contributors to lead conversions. Follow these steps to develop content that will yield a higher ROI. Quality is better than quantity and it suits perfectly well when we are trying to make all efforts to rank our web pages higher. The web pages constitute content which …

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