If you are a social media professional working in a social media marketing agency in Dubai, you must be familiar with the term Social Media KPIs. Can you recall the last time you compiled a social media performance report for a client? Were your outcomes based on just likes, shares and comments or did you analyze the data at a …
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Benefits of digital marketing for Small and Medium Enterprises Undoubtedly, digital marketing is the most cost-effective, scalable, and flexible form of marketing. In the last few years, it has boosted the Small Business economy at a fast pace, offering never before opportunities and a fair playground to the businesses where they can creatively and effectively market their products and services. …
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As more and more brands are focusing on strengthening their digital presence to leverage the benefits of social media, it becomes imperative to understand the basics of a strong social media strategy. Your social media agency might tell you that every brand needs a custom strategy, there are a few elements that are common to all brands and can lay …
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Are you able to unlock your businesses’ value with your digital strategy? Have you observed a lack of connectivity between your digital marketing efforts? Have your ongoing digital efforts plateaued? Are you losing revenue without clear reasoning? If any of these questions have cropped up in your mind, then what you need is a cohesive strategy that develops together with …
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Is your social media planning on point? Ever since social media came to be, it has taken the world by storm. On average, people use at least 8 different platforms. While it was created as a way for friends and family to communicate and socialize online, in today’s world, it’s also an opportunity for brands and consumers or leads to …
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What is Digital Marketing? Digital marketing is any promotion done using digital technology/channels. These channels can be web, emails, search engine, web and mobile apps, social media or any new digital technology channel. It can even involve offline examples such as television, radio, and electronic billboards. However, the more significant form of digital marketing is online, involving the medium of the …
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Seminars are one of the perfect ways to interact and convey the message to the target audience. This has been a great method to put the message across in an effective way. Public speakers are always in great demand and people follow them. This cult following is not easy to achieve. It comes only when one is a perfect speaker …
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The way you present the text/data is vital in a presentation. Post the first stage of inquiring and collecting the vital information, the stage comes when you need to prepare what goes into the ppt. When I am given the task of preparing the presentation, at the second stage this is what I do. Briefing meeting with the subject matter …
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Inbound marketing is much talked about for the sole purpose that it is more inclusive, data-oriented and personalized. Discover these easy steps to make your organization’s marketing approach – ‘inbound’. In 2006 Hubspot coined the word ‘inbound’ and now it is the core methodology on which modern marketing resides. Below are the four phases: First – you need to attract …
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A chatbot (also known as a talkbot, chatterbot, Bot, IM bot, interactive agent, or Artificial Conversational Entity) is a computer program which conducts a conversation in natural language via auditory or textual methods, understands the intent of the user, and sends a response based on business rules and data of the organization. In simpler words, chatbots are based on AI-based …
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