Creative Performance Social Events CREATIVE CLIENT: CHEVRON Caltex, part of Chevron is a global oil brand that has had its footprint in the MENA region that dates back to the 30’s. Havoline, Delo & Techron are their key drivers in the motor oil segment. BACKGROUND & CHALLENGES Post COVID we were deaf to reassurances from authorities and others that everything was going to be ok, precisely because …
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As more and more brands are focusing on strengthening their digital presence to leverage the benefits of social media marketing, it becomes imperative to understand the basics of a strong social media strategy. Your social media marketing agency in Duabi might tell you that every brand needs a custom strategy, there are a few elements that are common to all …
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If you are a social media professional working in a social media marketing agency in Dubai, you must be familiar with the term Social Media KPIs. Can you recall the last time you compiled a social media performance report for a client? Were your outcomes based on just likes, shares and comments or did you analyze the data at a …
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Benefits of digital marketing for Small and Medium Enterprises Undoubtedly, digital marketing is the most cost-effective, scalable, and flexible form of marketing. In the last few years, it has boosted the Small Business economy at a fast pace, offering never before opportunities and a fair playground to the businesses where they can creatively and effectively market their products and services. …
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As more and more brands are focusing on strengthening their digital presence to leverage the benefits of social media, it becomes imperative to understand the basics of a strong social media strategy. Your social media agency might tell you that every brand needs a custom strategy, there are a few elements that are common to all brands and can lay …
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The first steps to build a brand starts with clear and defined brand guidelines Besides being a serious investment of both time and effort, branding takes a creative heart and strategic brain. After all, it is more than a name or a symbol. It’s the identity, personality and perception a customer has when considering your business. And knowing how to …
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How to make the best of your OOH advertising We now live in a marketing era where consumers have more control over what they see. The result: advertisers are struggling to connect with their target audiences in their homes or on their phones. The last place where the consumer has no control over the advertising space is OOH Advertising. You can …
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How to ensure that your website is a hit and not a miss As a business owner, you know that an effective customer experience has to be customized. What you may also recognize is that one of the first interactions a customer has with your brand is through its website. It is the identity and face of the brand. And …
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How can you add value to your company’s branding with events Today, we may live in a digitally dominant business world, but business is about communicating with other people. It is the personal touch that counts. This is where a properly staged event can make a difference for a business owner like you. While many factors are involved in organizing …
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How to create a well-thought PR strategy in this changing media landscape Creating a successful PR strategy is a multi-step process that involves research and goal-setting before execution. Here are some key steps to ensure your message is in line with your brand and reaches your target audience. Have you made your project timeline? Before you kick-start your PR strategies …
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