PERFORMANCE
- CAMPAIGN
- Lead Generation
- PLATFORM
- Google Search
- GDN – Google Display Network
- Facebook Ads
- Instagram Ads
- Snapchat Ads
- TikTok Ads
- LinkedIn Ads
- OBJECTIVE
- Sale // Lead generation
CREATIVE
- BACKGROUND
Nyati Overseas Real Estate (NORE) is the international arm of Nyati Group. Acting as a UAE real estate brokerage firm – its tie ups with prominent developers in the region helped in gaining an understanding of the local business and introduced us a to a new TA (potential indian investors) of the UAE and other GCC countries. This opened up a huge opportunity to expand our sales numbers.
- OBJECTIVE
Link lead generation with their customised sales platform (Marketo) in India. Our team was tasked with creating ads that would resonate with the local audience and directing enquries from prospective customers looking for residential and commercial properties in Dubai.
- SOLUTION
Recreated ads that matched the brand’s visual identity and customized the look and feel with the Indian Target Audience. We captured leads through landing pages and retargeted them for greater lead generation.
WEBSITE
- BACKGROUND
As one of the leading developers and most trusted names in the real estate industry in Pune India real estate industry, the Nyati Group combines the dual ethos of integrity and aesthetics in building futuristic landmarks. As part of its drive for growth has now ventured into the UAE brokerage market with an eye for real estate development in the short term.
- OBJECTIVE
Nyati group’s site produces a lot of amazing content. But as it grew organically, consistency of messaging, look and feel, and user experience for the home market was viably different to entering the UAE.
On the technical side, the site used three CMSs, dozens of third-party integrations, and analytics software, hurting page load time. NORE needed to be far more agile to break into the UAE market – by creating a unique UX/UI website that showcased NORE as one of the leading real estate brokers in the UAE which needed to gain traffic and user sessions if it was to deliver leads
- SOLUTION
Sitting on the back of extensive research – Our strategy carefully identified the needs of NORE’s different stakeholders – especially prospects – at different stages of the purchase journey. We then mapped those stakeholders and their needs to detailed user journeys, showing how each part of our proposed site would contribute to a lead and, ultimately, a purchase. This approach enabled us to simplify both site architecture and messaging.
- RESULTS
A 4-week build-up phase. Our analysis of the existing creative across the site spurred NORE to create a consistent design system so that its new site and marketing campaigns spoke with one clear voice. New core content pages are outperforming the old in terms of traffic volume and other page metrics. Site speed has also vastly improved.
SOCIAL
86%
increase in followers
74%
increase in organic social leads
83%
increase in social discovery
113%
increase in website traffic from social pages
91%
increase in social search