Inbound marketing is much talked about for the sole purpose that it is more inclusive, data-oriented and personalized. Discover these easy steps to make your organization’s marketing approach – ‘inbound’. In 2006 Hubspot coined the word ‘inbound’ and now it is the core methodology on which modern marketing resides. Below are the four phases: First – you need to attract …
Continue Reading
A chatbot (also known as a talkbot, chatterbot, Bot, IM bot, interactive agent, or Artificial Conversational Entity) is a computer program which conducts a conversation in natural language via auditory or textual methods, understands the intent of the user, and sends a response based on business rules and data of the organization. In simpler words, chatbots are based on AI-based …
Continue Reading
Content is the key to higher page ranking, increased user engagement and are major contributors to lead conversions. Follow these steps to develop content that will yield a higher ROI. Quality is better than quantity and it suits perfectly well when we are trying to make all efforts to rank our web pages higher. The web pages constitute content which …
Continue Reading
