PERFORMANCE
- CAMPAIGN
-
- Awareness
- Consideration
- Conversion
- PLATFORM
-
- Google Search
- GDN – Google Display Network
- Facebook Ads
- Instagram Ads
- Snapchat Ads
- TikTok Ads
- LinkedIn Ads
- OBJECTIVE
-
- Enhancing the brand awareness
- Drive traffic to the web app
- Increase the brand’s online performance
- CHALLENGE
- Brand new website which needed optimization work done from the ground up
- Global targeting for a local service
- Highly established competition
- SOLUTION
- Splitting the target audience by interest and reaching out to markets where competitors weren’t advertising (Paid)
- Multichannel marketing
- A variety of creatives and formats tested
- Consistent optimization to streamline the campaign as much as possible to maximize results within the budget
- RESULTS
23k
Sessions
1277.7%
increase in sessions
19k
New Users on The Website
