Creative, Digital

Techron – DIY

PERFORMANCE

  • CAMPAIGN
    • Techron – DIY
 
  • PLATFORM
    • Google Search
    • GDN – Google Display Network
    • Facebook Ads
    • Instagram Ads
    • LinkedIn Ads
 
  • BRAND BACKGROUND
Caltex, part of Chevron is a global oil brand that has had its footprint in the MENA region that dates back to the 30s. Havoline, Delo & Techron are their key drivers in the motor oil segment.
 
  • SOLUTION 
We developed a paid media strategy that focused on Awareness and Consideration. This strategy was based on target audience research and laddered up to Chevron’s overarching business and marketing objectives (Caltex, Havoline, Delo & Techron) to become one of the region’s leading engine oil and lubricant companies. Our media team continually optimized content and campaigns through various targeting groups, different creative, and adjusting media spending via the platform. These optimizations maximized budgets by lowering CPCs, CPMs, and even CPL and result in tangible business value to our clients.

CREATIVE

  • OBJECTIVE

Techron is one of the top fuel injector fluid brands globally with not much traction in the marketplace. The objective was to bring it Top Of Mind and showcase it as a DIY product.

  • SOLUTION

“It’s easy, even you can do it!” was the campaign punch line which successfully marketed the “DIY” feature of the product and resulted in a great sales increase on associated eCommerce channels.

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