Creative, Digital, Social

Passion Labs

Performance
Creative
Social

PERFORMANCE

  • CAMPAIGN​
    • Awareness
    • Consideration
    • Conversion
 
  • PLATFORM
    • Google Search
    • GDN – Google Display Network
    • Facebook Ads
    • Instagram Ads
    • Snapchat Ads
    • TikTok Ads
 
  • BRAND BACKGROUND​
A home-made local Abu Dhabi business with new ownership looking to make itself a household name in the UAE.​
 

CREATIVE

  • OBJECTIVE​
To create marketing platforms across the digital ecosystem that would ultimately drive online sales.
 
  • SOLUTIONS​
In the process of finalising a custom-built bi-lingual website, the initial task was to drive sales on IG & Whatsapp.
 

SOCIAL

  • OBJECTIVE
Passion Labs wanted to use its products on social channels to drive in-store and online traffic
 
  • SOLUTION​
We prioritized the channels where we knew we could be the most effective at reaching and engaging our target audience. Our content focused on building a shared connection between the brand and our consumers. The creative assets included GIFs, animations, videos and ad campaigns to drive online traffic
 
  • RESULTS ​
 

44%

increase in followers

62%

increase in organic social sale

83%

increase in social discovery

74%

increase in social search

115%

increase in website traffic from social pages

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