Creative, Social

Punjab

SOCIAL

  • BACKGROUND
In the F&B business for over a decade, one of the few truly authentic vegetarian cuisines in the UAE. and the leader of authentic vegetarian food in Dubai. Ranked #1 on google and #4 on Trip Advisor – it offers a great dining experience and a dynamic online booking platform
 
  • OBJECTIVE
As a newer feather in the Kings Group crown, Punjab as one of the few authentic fully vegetarian restaurants needed to be positioned by its cuisine offerings.
Position the brand via a strong fan base and social community as a healthy restaurant destination with a slant on its tastier dish offerings, new healthy Indian sweets line of products and the #1 vegetarian restaurant in the city.
 
  • SOLUTION
As dishes were the delight we focused on food photography and added it to the content and Increased the human element in its social content, from the team, customers and suppliers.
Increased video content that increased engagement reviews, launched weekly contests and used the healthy sweet line as giveaways to encourage additional reviews and UGCs. Restaurant dine-in vouchers from games helped educate the target audiences with vegetarian being a healthy cuisine.
 
  • RESULTS 
 

332%

increase in followers

25.4%

increase in organic social sale

41%

increase in social discovery

52%

increase in social search

18.5%

increase in website traffic from social pages

SEO

  • BACKGROUND
In the F&B business for over a decade, one of the few truly authentic vegetarian cuisines in the UAE. and the leader of authentic vegetarian food in Dubai. Ranked #1 on google and #4 on Trip Advisor – it offers a great dining experience and a dynamic online booking platform
 
  • OBJECTIVE
No prior work done
Limited online presence
 
  • SOLUTION
– Optimizing the website with a strong list of Keywords focusing on Vegetarians, Organic sweets, and healthy food.
– Enhance the website speed and overall UX
– Build strong backlinks with content that offers solutions to Vegetarians, Organic sweets, and healthy foodies.
– Improve GMB with visuals, menu items, and Reservations form.
– Increase the number of customer positive reviews.
 
  • RESULTS 
 

16.5%

Increase in Organic Traffic

910%

increase in restaurant views on Google Maps

61+

monthly discovery searches on Google

111+

Keywords in the top 10

30.7k

monthly organic search traffic

21.5%

Increase in Domain Authority

55

Total Keywords

PERFORMANCE

  • CAMPAIGN
    • Awareness
    • Consideration
    • Conversion
 
  • PLATFORM
    • Google Search
    • GDN – Google Display Network
    • Facebook Ads
    • Instagram Ads
    • Snapchat Ads
    • TikTok Ads
 
  • OBJECTIVE
    • Followers
    • Engagement
 
  • RESULTS 
 

CREATIVE

  • BACKGROUND
Kings Group has been a big name in the F&B business for more than a decade. With flagship brands like Amristr UAE being popular for Indian Dining experiences, the client wanted to expand its customer base online. With its restaurants always full, the need to promote online ordering became the key focus of the management team. Driving more followers to social platforms for a stronger brand identity was another important goal of the brand.
 
  • OBJECTIVE
Accelerate online orders, restaurant footfall and social media follower rise while also working on getting Amritsr UAE to be ranked by popular websites as a top Indian restaurant in Dubai.
 
  • SOLUTION
As dishes were a delight we focused on food photography and added it to the content and Increased the human element in its social content, from the team, customers and suppliers.
Increased video content that increased engagement reviews, launched weekly contests and used the healthy sweet line as giveaways to encourage additional reviews and UGCs. Restaurant dine-in vouchers from games helped educate the target audiences about vegetarians being a healthy cuisine.
 

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