• CAMPAIGN​
  • Lead Generation

• PLATFORMS
  • Google Search
  • GDN – Google Display Network
  • Facebook Ads
  • Instagram Ads
  • Snapchat Ads
  • TikTok Ads
  • LinkedIn Ads


• BRAND BACKGROUND​

Gulf Land is a local Dubai-based developer offering a selection of unique lifestyles and a favourable return on investment opportunities to investors and homeowners

• OBJECTIVE ​

Maximize leads for a brand-new mixed-use development in Dubai. The project was competing in a highly-saturated market with big, international players.

• CHALLENGE  ​
  • Brand-new development in an ultra-competitive market
  • Luxury real estate targeting a niche audience
  • Premium prices meant that our target audience had to be very carefully selected
• SOLUTIONS  ​
  • Executed a multi-platform targeting both a global and local audience
  • A visual first landing page highlighting the property’s unique aesthetics, focusing on video and property display while ensuring that the site was responsive and fast.
  • Remarketing campaigns targeting people who spent a significant amount of time on the website but were yet to convert
  • Careful targeting of niche audiences on Facebook
  • Segmented ad groups to ensure minimal overlap to test and ensure we were targeting the right audiences
  • A/B testing with a variety of creatives and optimizing around the best-performing ones.