We developed a paid media strategy that focused on Awareness and Consideration. This strategy was based on target audience research and laddered up to Chevron’s overarching business and marketing objectives (Caltex, Havoline, Delo & Techron) to become one of the region’s leading engine oil and lubricant companies. Our media team continually optimized content and campaigns through various targeting groups, different creative, and adjusting media spending via the platform. These optimizations maximized budgets by lowering CPCs, CPMs, and even CPL and result in tangible business value to our clients.