WEBSITE
- BACKGROUND
Ultracare is one of the region’s leading manufacturers of hygiene tissue paper products.
Manufacturing the complete range of tissue paper products for both the retail and institutional segments including HORECA. a newly revamped website was needed to drive enquiries after the Covid19 pandemic restrictions.
- OBJECTIVE
As a major regional player catering to several industries – the new site needed to reflect this reality.
The site needed to provide clear user pathways for very different audiences – prospective leads, clients, and employees – while still giving a clear and compelling overview of the company.
- SOLUTION
To understand how to architect the site, we needed to understand the audience and built a detailed persona. Who? Their goals, and how would they find Ultracare and engage with the site? This work ensured that we developed clear user pathways and an organized site that was easy to navigate using WordPress, and also easy for the client to manage its own CMS.
- RESULTS
Our design was professional, and clean, and had a renewed focus on communicating a high level of products, services and technological expertise.
We also ensured that Ultracare’s high-quality content surfaced across the site, introducing more users to the breadth and depth of the organization. We were ultimately able to launch a more contemporary, easier-to-navigate website that helped show the full scope of Ultracare’s services and expertise.
