Digital marketing is a dynamic concept, with new introductions becoming obsolete and newer introductions coming in to cater short attention spans and high impulsivity. This is where social commerce fits in perfectly; allowing brands to get consumers to purchase their offerings in just a few taps. This fusion of social interaction and e-commerce is reshaping the way consumers shop online …
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Imagine this: You know millions of conversations happen every minute across the vast expanse of the internet. People share opinions, experiences, and emotions – and a significant portion of that chatter revolves around brands. They praise new products, voice frustrations with customer service, and debate industry trends. But in this cacophony, do brands truly listen? This is where the concept …
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In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just a strategic move; it’s a necessity. As we step into 2024, one aspect that continues to dominate the online realm is video marketing. The power of visual storytelling has transcended its role as a mere trend and has firmly established itself as a cornerstone …
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The digital landscape is no stranger to change, but 2024 marks a pivotal shift in how we interact with information. The days of meticulously typing keywords into search bars are fading, replaced by the effortless convenience of voice search. Research by Yaguara. co showed that every month, more than 1 billion voice searches are made by users. This intuitive, conversational …
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Imagine this: You’re craving the perfect cup of Karak Chai in Dubai’s bustling streets. You hop onto Google and type in “best Karak chai near me”. You get suggestions that run into the hundreds; along with searches that date to three years ago. “Never going to find the right place in this list”, you think and you open Instagram. You …
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Picture this:It’s been a long day at work and you finally begin to unwind by putting on your YouTube favorite playlist. Just as you click on the video, an unskippable 1.50-minute ad for “BEST LUXURY CAR IN UAE” pops up, ruining your vibe. You check Instagram waiting for that ad to finish, and bam, you’re met with another ad, this …
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Gone are the days of statics and long videos to keep users hooked to your brands. If you want to grow and maintain solid consumer loyalty, we have two words for you – INTERACTIVE CONTENT. Remember the good old days, when there were adventure books and you could reach different conclusions based on your choices? Or the ever-famous online quizzes …
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Landing pages have become the cornerstones of effective social media marketing campaigns. While their conversion rate varies from industry to industry, they have cemented their place as an effective digital marketing tool. However, the true power of these landing pages lies in meticulously crafting each element to drive conversions. When companies overlook the finer nuances that can transform a landing …
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Want to make your brand sing? Well, a traditional or even a conventional marketing strategy won’t get you there. You need to “Shake it off” an “Begin Again”, just like Taylor Swift did. A singer, songwriter turned entrepreneur, Taylor Swift is a marketing genius who has evolved to create unforgettable customer experiences. This makes her a beacon of marketing brilliance …
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In the realm of the shifting sands of digital trends, the phenomenon of influencer marketing has emerged strong in the UAE, captivating brands and leading them to the path of discovery. Today, social media titans wield more power than business barons and one post by an influencer can launch a thousand ships – or a thousand products at least. With …
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