PERFORMANCE
- CAMPAIGN
- caltexlubricantsme
- PLATFORM
- Google Search
- GDN – Google Display Network
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- BRAND BACKGROUND
Caltex, part of Chevron is a global oil brand that has had its footprint in the MENA region that dates back to the 30s. Havoline, Delo & Techron are their key drivers in the motor oil segment.
- OBJECTIVE
Havoline, Delo & Techron provide products and services to consumers and industrial and commercial customers. The brands needed to be on the ground and grow their presence by communicating key differentiators and ultimately improve their digital footprint and drive sales and conversions.
- SOLUTION
We developed a paid media strategy that focused on Awareness and Consideration. This strategy was based on target audience research and laddered up to Chevron’s overarching business and marketing objectives (Caltex, Havoline, Delo & Techron) to become one of the region’s leading engine oil and lubricant companies. Our media team continually optimized content and campaigns through various targeting groups, different creative, and adjusting media spending via the platform. These optimizations maximized budgets by lowering CPCs, CPMs, and even CPL and result in tangible business value to our clients.