WEBSITE
- BACKGROUND
AIS is a specialist medical firm offering a comprehensive array of services through the utilisation of applied behaviour analysis with a team of certified American board certified behaviour analysts with over 25 years in the field. They create the most effective medical service programs for individuals and adults.
- OBJECTIVE
AIS’s medical service offerings were quite diverse containing large amounts of medical content to be analyzed and repurposed.
Potential patients interested in certain therapeutic sessions were often unaware of the depth of AIS’s services. It had to be set up for lead generation, and calls to action on the homepage and elsewhere.
- SOLUTION
The design we developed was clean and consistent, presenting information in a simple, digestible form. We paid particular attention to calling out additional or related services, as well as bold calls to action for lead generation. Through a combination of writing, editing, and reshaping of content, we were able to help simplify the way AIS explained its many medical therapies, and ensure the copy was consistent across all medical offerings.
To help people understand how AIS’s services added up to a powerful, integrated offering, we created an interactive video. The video connected prospective patients’ questions with the ultimate benefits of AIS’s medical offering, introducing the brand in an engaging way.
- RESULTS
With a single website showing the full portfolio of AIS’s medical services & therapies, and one unified brand, AIS is well-positioned to generate leads, grow the business, and increase visibility with prospective patients and medical institutions and medical partners.
