How to make the best of your OOH advertising

We now live in a marketing era where consumers have more control over what they see. The result:  advertisers are struggling to connect with their target audiences in their homes or on their phones. 

 The last place where the consumer has no control over the advertising space is OOH Advertising.  You can never turn it off or pause it or fast forward it or even block it.  

If raising your brand recognition, reaching your target audience is your aim then you have to ramp up your outdoor advertising strategy. This is where OOH can help you pick when and where you can reach your customers.

Here are some tips and tricks

If you don’t know how to purchase a billboard to rent out, the average billboard advertising rate, or what you need to do to get started with OOH advertising, we can help you. Before we can help you buy outdoor advertising space and take your marketing initiatives to the next level, it’s important to understand the different forms of OOH:

Traditional OOH, which includes Bulletins, Junior Bulletins, Digital Billboards, Spectaculars, Wallscapes, are unique advertising structures and solutions erected in mass consumer locations. These large and elaborate, non-standard structures are custom-designed to get more eyeballs through dazzling special effects.

Transit Media, which includes Buses Metro and Bus Stations, Taxi Cab and Mobile Truck Advertising, is an adaptable medium that can target a daily commuter audience. There are several options, from fully wrapping the vehicle, to the use of interior cards that are viewed by the daily commuters, to side and back displays. The bottom line is that a vehicle can get your message in and out of the heaviest trafficked areas of the city.

Then there are digital billboards, the most time-sensitive & flexible form of outdoor advertising. With Digital billboards, advertisers get to change messages throughout the course of a day.

Undoubtedly, it can be said that outdoor advertising is a terrific tool for advertisers to build brand awareness, reach the target audience, and gain greater insight. So, if you are looking to increase your brand’s visibility through the different outdoor advertising media, then contact us.