At Outreach, creativity is at the heart of everything we do. As a team of passionate marketers and creative minds, we constantly draw inspiration from the world of advertising. Each of us has that one ad campaign that resonates deeply, sparking ideas and pushing the boundaries of our imagination. In this blog, we’re excited to share our favorite ad campaigns and the reasons why they stand out to us. From clever storytelling to groundbreaking visuals, these campaigns have not only captured our attention but also fueled our creative journey. Join us as we celebrate the ads that continue to inspire and motivate us every day.

Simple. Funny. Engaging – A recipe for success.

It’s ironic that being a copywriter, one of my most favorite ads has no copy at all. I remember a professor who taught us the nuances of writing, stressing on the concept of ‘Show, don’t tell’ and this ad is the perfect example. A funny, visual treat, it displays the quick sticking power of the product, a superglue of sorts, through the aspect of rural smarts. Why it works? It’s a short story told in a couple of seconds. It’s funny, engaging and dramatic. Visually too, it resonates with being a product anyone, any common man can use. Just pure genius 🤌. 

Great Relationships & Great Work – Nike & Wieden+Kennedy

Khaled Said AbdelAziz, our exceptionally talented and fun Creative Director has a basketful of faves. However, he likes how this one showcases the marriage between a brand and a creative agency. Just like humans, brands and agencies have to constantly compromise and push each other to achieve more than the expected.
He says, “Exceptional creative work from a brand always stems from a strong relationship. This doesn’t mean the agency and client always agree; sometimes they push each other out of their comfort zones. Nike and Wieden+Kennedy exemplify this dynamic better than anyone.”

His awe of this campaign stems not from the ad itself, but the thought behind it. The use of existing footage and the use of stellar copywriting to take the idea to a crescendo. He further explains, “Their 35+ year relationship has produced countless memorable campaigns. In the ad “Am I a Bad Person?”, this powerful mutual understanding between agency and client is truly manifested. The ad features exceptional copywriting and utilizes real sports footage without any new shoots. The ability to create such a compelling piece of communication from existing footage, while incorporating a crescendo and dramatic climax, is truly artful. The ad grabs the audience’s attention right from the start with its powerful question and keeps their eyes glued to the screen until the end. It doesn’t sell a product but sells an idea. Here, the client’s role is magnified by giving the agency the full freedom to speak out loud and have fun with the brand.”

Emotions speak louder than words

Aswathy, our Digital Paid Media Manager has a more subtle choice that tugs at your conscience. She says, “The ad “Start a Little Good – Water” by Hindustan Unilever Limited (HUL) focuses on the importance of water conservation. The ad conveys its message through emotional storytelling to encourage the audience to adopt water-saving practices in their daily lives and to emphasize the role of individuals in contributing to a larger cause. I feel emotional content with socially relevant topics connects with the audience on a deeper level.”

Creating curiosity + advertising = Adventurising!

Our Client Servicing Manager, Samer, chose something with a whole lot of adrenaline. Not a campaign, but a brand’s extension to going beyond advertising and yet staying true to their core belief. This is a video proving Red Bull literally gives you wings… Samer shares, “I like the Red Bull Stratos ad because it goes beyond selling a drink! It’s about pushing boundaries. Watching a freefall from space is thrilling. From a marketing perspective, it elevates the idea of ‘giving you wings,’ making viewers feel part of something truly remarkable!”

That’s my friend’s name! – A feeling of belonging

This ad is a part of Coca-Cola’s “Share a Coke” campaign, which fosters a powerful emotional connection by encouraging people to find and share a Coke bottle with the name of a friend. The campaign resonated strongly as it brought friends together in a fun and engaging way. This is one of Arshad’s favorite ads. Not just for the numbers since he’s a Paid Media Manager, but also for the feeling of wonder and belonging. He shares, “When it was introduced in my country, it became an exciting experience to search for my friends’ names on bottles, adding a playful and memorable twist to enjoying a Coke with them. “

These are just a handful of the ads we love. As a creative advertising agency in Dubai, we’re always inspired by the good work out there and hope to create something as unique of our own for ourselves and our clients. Check out our work at www.outreachuae.com and contact us for 360° creative campaigns including social media, paid ads, brand strategy, outdoor and more.