A great way for brand recall and easy access for your audience is to hand them a print collateral. If you are heading for an event or conducting one, or simply want to send across your brochures or a copy of your reports, print media is the best form to do so.
Several marketers also use printed collaterals, periodic magazine or newsletter, and gift items to be shipped to their prospects and customers as part of their mailing campaigns. This not only strengthens your position as a thought leader but serves as a platform for updating your audience about the recent happenings in your business.
As the digital media has taken a considerable space in lives, print has become even more effective and sought after. The users are more happy to receive a hardcopy of your marketing material than to see tons of online material and go through it. If used in a strategic manner, this is bound to open doors of opportunity for your business.