Media Planning + Buying Services
We cover ATL across all platforms in the region. And we are really good at it!
Analytics · Strategy · Activation · Performance metrics.
We provide a full suite of integrated media planning and buying services for optimal reach and results. We work with B2C and B2B clients across Television, Radio, Direct Mail, Paid Search, Social Media, Print, Out-of-home and Event activations.
Audience Development + Strategy
Today’s marketers are result oriented whilst embracing a people-centric approach to media buying. We analyze your current and historical audience data to re-define the persona range and then use a strategically sound and targeted media campaign that is tailored to create a brand impact and deliver on specific KPIs.
Media Planning + Buying
Media mix · Tactical Strategy · Customized martech stacks based on audience data and customer goals. Rate negotiations, – we have been here for over a decade and have worked across multiple platforms and vendors.
Analytics + Data Visualization
Custom-built marketing dashboards · Media data visualization dashboards.
Each dashboard gives a 360° view of how all media (paid, organic, social, etc.) is driving and affecting the overall business objectives. Dashboards are real time and are in an easy-to-read, digestible, sortable and exportable format.
Media Plan Negotiations
Effective and Efficient media tactics.
Recommends the appropriate martech stack, and negotiates with vendors and publishers to get you the best possible rates for your campaign.
Plan it · Set it · Performance eval. · Optimize · Repeat.
The only way to create the best ROI is to keep challenging the metrics, by moving dollars toward the best-performing channels and partners.
Budget Analysis + Recommendations
Review budgets · Recommend · Prioritize spend.
With transparency we can achieve the best results.
We manage campaigns with accurate and insightful reporting, by executing QA at all milestones.