Recessed into the building the famous Shining Tower LED’s one of the premium sites in Abu Dhabi. Based in Khalidiya, the three state-of-the-art 10mm SMD screens work in tandem displaying static, motion, and animation-type advertising over a pre-determined time loop that works with the traffic signal to a captive audience, maximizing exposure. Khalidiya is a premium local area housing bank, car dealers, and several government and international companies and has a wide mix of local, western, and Asian affluent expatriates. It is located in near proximity to the Khalidiya Mall, which brings several additional consumers, particularly on evenings and weekends.